Think about your skills, competencies, qualifications and experience. What are your unique selling points and strengths? Think in terms of what you have achieved.
If you are replying to a specific job advertisement, review what key words and tasks were used in the advertisement. Which of these words applies to you? Use these words in your CV.
Remember that you want your CV to be read and responded to. Include enough information to stimulate interest, but not so much that you bore the reader. If you provide small, digestible pieces of information you stand a better chance of having your CV read. Three pages maximum is preferred, but keeping it to one page is even better! Every word must contribute to the overall message - so keep it brief and ensure that the content is relevant to the job you are applying for.
Ensure that your CV is well structured and well laid out; this gives the impression that you think logically and makes it easier to review. Remember - a CV that is hard to read is often put aside and forgotten. When writing the CV, remember that self-opinion is best avoided. Aim to include factual information or objective evidence and remember to focus on the benefits of your achievements.
Pay close attention to reply instructions in advertisements (e.g. spelling of a contact's name). Always have someone else on hand to check your spelling and grammar. Nothing can ruin your chances of getting a job faster than easily preventable mistakes. Avoid coloured paper or fancy fonts, if you plan to fax or e-mail your CV, you'll get a much better result with clean fonts and a simple layout.